Kochava and Fetch Collaborate on Streaming Rewards Program “Loyalty+”

the company, which aired a Super Bowl ad this year promoting a live sweepstakes in which it gave away a total of $1.2 million to 120 winners, is aiming to increase that ratio to 1 in 3.

In March 2024, the company debuted Fetch Play, which allows consumers to earn points for playing mobile games.

In 2022, Kochava and the Federal Trade Commission (FTC) were involved in a legal battle, with the agency alleging that Kochava sold geolocation data that could be used to track individuals’ movements to sensitive locations. However, in February, a judge denied Kochava’s bid to dismiss the FTC’s case.

Overall, the partnership between Kochava and Fetch to create the Loyalty+ program aims to provide consumers with rewards for their streaming activities, while also helping streaming services increase app usage and viewership. This innovative program is an exciting development in the world of streaming entertainment and consumer rewards.