Disney+ Subscriber Benefits: Freebies, Discounts, and Sweepstakes to Drive Subscription Retention
Disney has been on a winning streak lately, with the live-action remake of Lilo & Stitch dominating the box office in the United States. The disappointment of Snow White’s failure is finally fading into the background. To keep Disney+ subscribers engaged and loyal, Disney has introduced a new set of perks, which has garnered positive reactions from investors.
In a world filled with endless streaming options, Disney recognizes the need to stand out and keep viewers interested. The new Disney Plus Perks program offers subscribers in the United States discounts on merchandise from Funko and a six-month DashPass membership with DoorDash. Additionally, Hulu will be launching its own loyalty program with more perks to come throughout the summer.
However, Disney is facing a challenge with the so-called “Disney adult” demographic, who are becoming dissatisfied with budget airlines. While traveling to a Disney park can be a feat on its own, budget airlines are falling short of expectations and failing to keep up with larger competitors. This leaves consumers feeling like they are paying budget prices for subpar service.
On Wall Street, analysts are bullish on Disney stock, with a Strong Buy consensus rating based on 14 Buys and four Holds in the last three months. With a 7.8% increase in share price over the past year, the average price target of $123.56 per share suggests a 9.27% upside potential for investors.
Overall, Disney is making strategic moves to keep audiences engaged and satisfied, while investors remain optimistic about the company’s future prospects.
