Netflix Partners with OzTAM for Audience Metrics

Streaming platforms are constantly evolving, and staying up to date can be overwhelming. However, we’re here to help make sense of the latest news and updates in the streaming world.

First off, BVA BDRC Aus is now an independent entity with a new name. This change reflects their growth and commitment to providing top-notch research services.

In other news, Leger has brought on a new co-leader for their US operations, signaling their dedication to expanding their presence in the market.

And if you’re into influencer marketing, you’ll be interested to know that Publicis has acquired Captiv8, a prominent firm in the industry. This move is sure to shake things up in the influencer marketing space.

Meanwhile, researchers in the UK have launched a new group focused on promoting age diversity in the field. Their efforts will no doubt lead to more inclusive and innovative research practices.

Innovation specialist Catalyx has made three key hires, further solidifying their position as a leader in the industry. Their growth shows no signs of slowing down.

And finally, LiveRamp continues to see impressive double-digit annual growth, a testament to their success in the industry.

Stay tuned for more updates on the exciting world of streaming entertainment!