Disney+ and Hulu Campaign Promises Best of Both Worlds

Disney’s new throwback campaign is here to give viewers a blast from the past. Starting this month, Disney+ and Hulu are featuring ’90s and 2000s nostalgia in new ads, showcasing some of the best throwback series available to stream. The goal of the campaign is to offer themed content drops across Disney+ social channels, along with Easter egg hunts for viewers.

But it doesn’t stop there – Disney is bringing the throwback theme to life with real-world activations and photo opportunities in Los Angeles and at fan events like VidCon and Destination D23. They’re even teaming up with brands like Swimply and ThredUp to bring favorite ’90s and 2000s locations and styles to the forefront this summer.

For Disney+ premium subscribers, there’s a special treat – the “Throwback Stream.” This 24/7 channel features retro Disney content and marathons, including classics like Doug, Recess, Lilo & Stitch: The Series, Phineas and Ferb, Kim Possible, and Pepper Ann. Plus, there’s a curated Throwback Collection with beloved titles such as Lizzie McGuire, Hannah Montana, Boy Meets World, and The Golden Girls.

This throwback campaign from Disney+ comes at a time when older series are gaining popularity on streaming platforms, emphasizing the importance of a deep library of content. According to Nielsen’s 2024 State of Play report, older content is becoming increasingly valuable to streaming services looking to connect with viewers.

So, if you’re feeling a little nostalgic for the good old days of ’90s and 2000s TV, Disney’s throwback campaign is sure to hit the spot. Enjoy a trip down memory lane with all your favorite classic shows and get ready to relive the magic of your youth.