Amazon’s Fresh Approach to NASCAR’s First Exclusive Streaming Race – Sportico

Amazon Prime Video is gearing up to broadcast NASCAR’s first exclusively streaming race in the U.S., and they’re not holding back! They’ve got a stellar lineup of familiar faces like Dale Earnhardt Jr. and Carl Edwards set to cover Sunday’s Coca-Cola 600. Plus, Amazon has locked in a seven-year deal with NASCAR to air five Cup Series events per season. But don’t worry, they’re not planning to change things up too drastically just yet – they’re all about respecting the history and presentation of the sport.

In an effort to keep things fresh, Amazon is shaking things up with the commercials. Instead of interrupting the action with full-screen ads, they’re opting for side-by-side commercials during active racing. And if you tune in late, no problem! You can catch up on all the highlights and flag changes at your leisure. Plus, they’re not cutting things short – their post-race chats could go on for an hour if necessary.

When it comes to the commentary crew, fans can look forward to some top-notch talent. Edwards, alongside Corey Lajoie and Danielle Trotta, will handle pre- and post-race coverage. And calling the shots during the race will be Adam Alexander, Dale Earnhardt Jr., and Steve Letarte, with Trevor Bayne, Kim Coon, and Marty Snider reporting from the pit. What a lineup!

And just like they do with Thursday Night Football, Amazon plans to bring some advanced analytics to NASCAR broadcasts. Who knows, we might even see real-time fuel gauge info for drivers during the races. Race fans, get ready for a whole new way to experience the action!