Prime Video Disaster Response to Ads and Extra Charge

Amazon Prime Video has made some changes to their subscription model that have stirred up a lot of conversation. They’ve decided to start showing ads to users, but for those who want an ad-free experience, they’ll have to pay an extra 129 rupees per month or 699 rupees per year.

This news has not been well-received by Indian users. Many were already unhappy with the platform’s rental policy, and adding ads to the mix has only added to the frustration. People turned to OTT platforms to escape the ads that plague traditional television, but now even streaming services are throwing ads into the mix.

The reaction from Indian subscribers has been strong, with many feeling let down by Prime Video’s new direction. With prices going up, students and young users might decide to opt out of their subscriptions, leading to a potential increase in piracy.

It’s clear that Prime Video will have to rethink their strategy if they want to keep their customers happy. Fans are not only unhappy about the new ad model but are also disappointed with the platform’s recent content offerings. Finding a more reasonable plan that satisfies subscribers will be key for Prime Video moving forward.