WBD Soft Messaging Extra Member Add-On for U.S. Max Subscribers

cription streaming services, has introduced a new option for Max subscribers in the U.S. who share their passwords. For an additional $7.99 a month, subscribers can add a third-party member to their account.

This add-on is open to standalone retail subscribers and is expected to bring in extra revenue later this year. J.B. Perrette, the CEO of global streaming and games at WBD, mentioned that this initiative will roll out over the next 12 to 18 months, with a global expansion planned through 2026. The company will be implementing more noticeable messaging about password sharing in the coming months.

Perrette described this messaging as “soft” and stated that subscribers can expect to see the benefits of this new option in 2025. In the first quarter of the year, WBD reported adding 5.3 million streaming video subscribers globally, including those on Discovery+, bringing their total subscriber count to 122.3 million.

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