Google NewFront: Exploring CTV Opportunities with Display & Video 360

Consumers these days are always on the move, whether they’re searching, shopping, or streaming. And with the evolution of behavior on Connected TV (CTV), it’s important to think beyond just streaming. That’s where Google NewFront comes in. We’ve introduced new capabilities in Display & Video 360 that will help you engage with your audience in all of their moments.

At Google NewFront, we revealed some exciting updates. We’re now offering access to live inventory and have enhanced partnerships with top inventory partners like Netflix. This means you can reach your audience in new ways and turn viewers into buyers wherever they shop. Plus, we introduced our new Google AI-powered buying experience, integrating AI throughout campaigns to make them even more effective.

Display & Video 360 has expanded its reach to 98% of CTV households, totaling more than 5 billion hours of US ad-supported viewing monthly. This makes it the platform with the most watch time inventory of any demand-side platform. We’re constantly expanding our inventory partnerships, making it easier for you to connect with viewers. For example, our partnership with Netflix now extends to EMEA, and Google affinity Audiences are available for Netflix campaigns.

In addition to reaching viewers across a variety of content types, Display & Video 360 now offers live inventory, so you can buy ad space during live shows and sports events. Our partnerships with providers like NBCUniversal and Disney have allowed us to grow our live inventory significantly. Plus, we’ve integrated with Tubi, Spotify, and Roblox, giving you even more ways to reach engaged audiences.

To help you connect commercial intent to purchase, we’ve launched a commerce and retail media solution in Display & Video 360. This ecosystem includes partners like Costco, Intuit, and Regal Cinemas, so you can reach customers wherever they shop. And we’re bringing this solution to YouTube as well, so you can use commerce audience insights for your YouTube ad buys.

One of the most exciting updates is the integration of Google AI into Display & Video 360. By combining programmatic ad buying with AI, you can predict what will work best and uncover new possibilities for your campaigns. This will help you find the right ad deals and gain deeper insights to optimize your advertising strategies.