Indian content: About 25% of viewers watch outside India on Prime Video

unded in over 200 countries, Amazon Prime Video is not only a global player but a strong contender in India as well. According to Jay Marine, Vice President of Amazon Prime Video, about 25% of the viewership for Indian content comes from outside the country. This underlines the platform’s appeal to a worldwide audience.

Amazon Prime Video offers a diverse range of Indian content, including popular movies like “Sherni” and “Soorarai Pottru”, as well as binge-worthy shows like “Mirzapur” and “The Family Man”. The platform has made significant strides in India by creating original and locally relevant content that resonates with Indian viewers.

One of the key strategies that Amazon Prime Video has employed in India is multi-tiered subscription plans. Users can choose from different subscription options based on their preferences and budget. This approach has allowed the platform to cater to a wide range of users and provide them with a personalized viewing experience.

In addition to subscription-based monetization, Amazon Prime Video has also been exploring innovative revenue models, such as pay-per-view and bundled offerings. By diversifying its monetization strategies, the platform aims to maximize its revenue while offering flexibility to its users.

Overall, Amazon Prime Video’s success in India can be attributed to its focus on creating high-quality, locally relevant content, as well as its innovative monetization strategies. As the platform continues to evolve and grow, it is likely to maintain its strong position in the Indian streaming market and attract an even larger audience in the future.