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Streaming giant Netflix recently made headlines with the announcement of their new pricing strategy. The company confirmed that they are increasing the cost of their standard and premium plans in the United States.

The standard plan, which allows for streaming on two screens simultaneously, will now cost $13.99 per month, up from $12.99. Meanwhile, the premium plan, which allows for streaming on up to four screens simultaneously and includes Ultra HD video quality, will now cost $17.99 per month, up from $15.99.

However, the basic plan, which allows for streaming on only one screen at a time and does not offer HD quality, will remain at $8.99 per month.

This price increase may come as a disappointment to current Netflix subscribers, but it is important to note that the last price hike for the streaming service was in January 2019. Netflix has produced a plethora of original content since then, including popular series like “The Crown,” “Stranger Things,” and “The Queen’s Gambit.”

Netflix’s decision to increase prices reflects the growing costs of producing original content and providing top-notch streaming services. Despite the higher prices, Netflix remains a popular streaming choice for many viewers due to its wide array of content and user-friendly interface.