Amazon Makes Prime Video Shoppable: Exclusive Q&A

Amazon has some exciting news for Prime Video users – they’re bringing “Shop the Show” right to your screen! So, what does this mean for you? Well, it means that while you’re watching your favorite shows, movies, or live sports events on Prime Video, you can now shop for related products at the same time. How cool is that?

This “Shop the Show” feature is designed to enhance your viewing experience by allowing you to seamlessly shop for products that catch your eye on-screen. No more taking screenshots or jotting down notes to remember what to look for later – now you can simply search “shop the show” in the Amazon shopping app while watching titles like “Barbie,” “Star Wars,” or live sports like the National Women’s Soccer League and NASCAR. It’s all about making your viewing and shopping experience more convenient and enjoyable.

In a recent interview with Michelle Rothman, VP of shopping for Prime Video, she shared that the inspiration for “Shop the Show” came directly from customers like you. They noticed that viewers were actively seeking out products they saw on screen and saw an opportunity to create a seamless connection between watching and shopping. So, whether you’re a die-hard “Star Wars” fan or a soccer enthusiast, this new feature is designed to make your viewing experience even more interactive and satisfying. Get ready to shop ’til you drop while you binge-watch your favorite shows on Prime Video!