Executive Producers Luca Macome and Soti Charnas Share Insights for Producers

The entertainment industry is changing fast, offering new possibilities and challenges for those at the forefront. Soti Charnas and Luca Macome from Mama Hungara know this well. By keeping a close watch on industry trends and taking a hands-on approach to production, they ensure that their company stays innovative and adaptable.

Mama Hungara has worked on various commercial projects with big names such as Mercado Libre, Netflix, and Sony Music, collaborating with well-known agencies like GUT and VML. They stay ahead of the game by staying informed on the ever-evolving advertising landscape in Latin America.

In recent years, the advertising scene in LATAM has shifted from major hubs to a more widespread network that spans borders. Smaller markets like Uruguay, Colombia, and Chile are now key players in the production process. Mama Hungara has embraced this change by expanding their operations to Mexico and setting their sights on Chile, Colombia, and even Los Angeles for global growth.

When it comes to building strong partnerships in such a competitive industry, trust is key. Luca and Soti emphasize the importance of reliability, problem-solving, and a commitment to excellence. They believe in fostering relationships through shared challenges and a dedication to delivering top-notch results every time.

Joining Mama Hungara was more than just stepping into a job — it was entering a community built on collaboration and growth. Their journey as executive producers over the past five years has been a transformative experience, pushing them to new heights in negotiation, team leadership, client pitches, and project wins. Mama Hungara’s growth mirrors their personal evolution, from handling small productions to competing at the highest level.

For aspiring producers, Luca and Soti offer one piece of advice: thrive under pressure. Challenges will arise, but it’s important to stay calm, focused, and solution-oriented. Embrace the chaos, stay curious, and never stop learning. Every project presents new obstacles, but with a clear mind and a resilient attitude, anything is possible.