Butterkist Partners with ITVX, Sky Cinema, and Disney+ for Exciting Collaborations

KP Snacks recently shared exciting news about Butterkist’s new collaboration with video-on-demand platforms to promote the brand alongside movies and urge viewers to grab their go-to popcorn. This initiative includes a substantial £1m investment and will be visible on ITVX, Sky Cinema, and Disney+ throughout July 19th.

The advertisements feature a catchy tagline, “For every movie moment, go grab the Butterkist”, and showcase 20 and 10-second clips that mimic the beginnings of horror or romance films before humorously breaking the scene with characters providing commentary. Additionally, the campaign will extend to social media, aligning with the growing trend of cozy Big Night In events where Butterkist popcorn can elevate the enjoyment of any movie night.

Rachael Rayner, the brand manager at KP Snacks, expressed their excitement for these engaging video adverts, reinforcing Butterkist’s status as the UK’s favorite popcorn brand and emphasizing its role as the essential snack for movie nights in.