Ben Stiller and Eddy Cue discuss their collaboration on “Severance” for Apple TV+

Apple TV+ continues to impress with its hit series “Severance,” which has quickly become the most-watched show on the platform since its launch in 2019. The buzz around this series is so strong that it’s even getting parodied on network TV. Recently, Ben Stiller, executive producer of “Severance,” and Eddy Cue, Apple TV+’s senior vice president of Services, sat down at SXSW to discuss the making of the show and Apple’s involvement in it.

During the discussion, Cue shared his excitement for each episode of “Severance,” noting how it harks back to the days when everyone would tune in on a particular night to catch the latest installment of a show. Stiller chimed in, highlighting how challenging it is to create a series that truly breaks through the noise in today’s saturated media landscape.

Interestingly, Stiller mentioned that Apple has been surprisingly hands-off with “Severance,” giving the creators a lot of creative freedom to do what they do best. He also humorously admitted to worrying about going over budget, but Cue reassured him that Apple was doing just fine.

Cue shared an intriguing detail about a promo video for “Severance” featuring Apple CEO Tim Cook. He revealed that the video was filmed in the iconic Steve Jobs Theater on the Apple campus, giving a nod to the show’s distinct aesthetic.

Fans of “Severance” are loving the show’s intricate storytelling, which demands close attention from viewers. Some have compared it to other hit series like “Ted Lasso” and even cult favorites like “Arrested Development” for its layered humor and nuanced plotlines. If you’re a fan of the show, be sure to check out Stephen Colbert’s “cut scenes” from “Severance” for an extra dose of entertainment.