Improving Prime Video’s Social Media Team: A Must-do Task

Prime Video India has caused a stir on social media once again. This time, it’s a face-off between fans of Thalapathy Vijay and Rajinikanth.

The platform shared a post comparing scenes of both actors showcasing their unique ‘swag’ while chewing gum. This led fans of both stars to engage in heated discussions about who is better. It seems like an attempt to boost traffic and interactions on social media.

This isn’t the first time Prime Video has done this. Just a few days ago, they pitted Allu Arjun against Ram Charan, igniting another fan war. Allu Arjun is enjoying the success of “Pushpa 2,” while Ram Charan’s film “Game Changer” didn’t fare well.

This pattern of targeted comparison posts is unexpected from a platform like Prime Video, known for its high standing in the industry.

It’s clear that Prime Video needs to rethink its social media strategy. Posting content that fuels unnecessary competition may harm the platform’s reputation on social media. It might be time for Prime Video to reevaluate its social media team to avoid such controversies in the future.