Fox Rides Streaming Wave to Record 126 Million Super Bowl Viewership – Sportico

When Kendrick Lamar finished his halftime show at Super Bowl LIX with “TV Off,” viewers might have thought it was game over. Not only were the Chiefs trailing with a score of 24-0, but now the artist was hinting that it might be time to tune out. However, the game managed to hold the attention of a whopping 127.7 million viewers, making it the most-watched Super Bowl ever, according to Fox Sports. Out-of-home numbers are still to come, so stay tuned for those.

Compared to last year’s game between the 49ers and Chiefs, which had an average of 123.7 million viewers, Fox’s ratings were up by 3%. This total includes viewers from the Nickelodeon and Univision simulcasts. Despite the game’s one-sided result, it seems like Fox benefited from Nielsen’s new ratings method and the availability of the broadcast on Tubi, a streaming service with 97 million active users. Tubi’s average audience during the Super Bowl was 14.5 million viewers.

In the past, closely contested games have driven high ratings, but blowouts can be unpredictable. Regardless, viewers seem to have stuck around for that Eagles victory over the Chiefs. While the final score might have looked close with a couple of late touchdowns from Kansas City, the game was pretty much over early on. Despite the outcome, Fox still saw a strong viewership of 113.3 million, ranking it as one of the most-watched NFL games ever.

The game featured jaw-dropping plays and plenty of action, including the Eagles dominating the field and ultimately clinching the win. Whether you’re a die-hard fan or just tuning in for the excitement, this record-breaking Super Bowl certainly delivered in terms of viewership, even in the face of a lopsided match-up.